Examples

01. Book Design Management
Outline:
  • Make a project outline including budgets, timings and other expectations.
  • Decide on specifications and preferences such as paper, bindings, colour space and font system.
  • Liaise with printing companies to get quotes and decide on a budget.
  • Set timelines.
  • Scan and organise content.
  • Organise design sessions & bring book together for proofs.
  • Approve proofs, make corrections and send for printing.
  • Arrange finishing, packaging and promotional items.
Technical skills used:
  • Scanning, retouching and file conversion and vectorisation using Adobe Suite.
  • Setting colour profiles and consistent file naming and organisation.
  • Utilising experience of print work to advise on reliable outcomes.
  • Advising on colour systems such as CMYK and adding spot colours where applicable.
  • Understanding design specifications for hard covers, spine width calculations etc.
  • Advising on coatings such as gloss/matt UV coatings or foils.
  • Layout work using Adobe InDesign.
  • Pre-press checks and producing final files and versioning for the printer.
  • Communications with the printer regarding their technical requirements.
  • Organising any additional finishing and logistics.

 

02. Fabric Repeat Pattern Technical Work
Outline:
  • Work with the creative to collect sketches, artworks and concepts.
  • Liaise with the manufacturer/s to collect all relevant specifications and technical details.
  • Check timelines and construct rough repeat artworks for approval.
  • Adjust the design in collaboration with the creative to ensure perfect rhythm in the repeat in both directions.
  • Detail check export files and organise proofing on paper and if approved a digital fabric check.
  • Finalise sign-offs and communicate with factory and creative.
Technical skills used:
  • Scanning and retouching using Adobe Photoshop.
  • Setting colour profiles and consistent file naming and organisation.
  • Utilising experience of repeat print work to advise on reliable outcomes.
  • Advising on colour systems such as CMYK and adding spot colours where applicable.
  • Understanding and being able to see inconsistencies in density and rhythm in repeats.
  • Advising on print techniques, prototyping and fabrics.
  • Delivering signed-off artworks to schedule.
  • Pre-press checks and producing final files and versioning for the printer.
  • Understanding technical requirements.
  • Understanding import statuses from producer to market, finishing techniques and logistics.

 

03. Brand Manual Construction or Update
Outline:
  • Redesigning inconsistent systems of branding.
  • Locating old manuals, out of date files and solving confusion about where files are stored.
  • Collecting and refreshing all the relevant files for logos, colour systems, fonts and other style guidelines.
  • Redrawing and reformatting content assets into a new streamlined system.
Technical skills used:
  • File management across multiple platforms and locations.
  • Adobe Photoshop
  • Adobe Illustrator
  • Canva and other end-user design tools.

 

04. Preparation of Files for Risographic & Screenprint
Outline:
  • Working with the artist to create good quality and high resolution artworks.
  • Making decisions about ink choices, print supplier and separations.
  • Presenting choices and providing simulated print images to speed the creative process.
  • Formatting and delivering digital assets to the printer.
Technical skills used:
  • In-depth understanding of digital separation to spot colour plates.
  • Adobe Photoshop
  • Adobe Illustrator

 

05. Copywriting, Tone of Voice & Communication Guidelines
Outline:
  • Working with a client to establish the need for cohesive and clear communications in the written and spoken word.
  • Creating copy that has a designed ‘tone of voice’ that fits the client organisation’s communication personality.
  • Creating a series of guidelines and policies for the creation of copy now, and in the future.
  • Being available to give final checks on new sub-brands, product names, titles and typographic systems and norms.
Technical skills used:
  • In-depth understanding of colloquial and professional English as a native user.
  • The ability to design copy systems.
  • Long-term experience of proper use of capitalisation, hyphenation, paragraphs, punctuation and other agreed norms of type delivery and presentation.